We are a High Tech Manufacturerās Rep Firm based in Mexico, specialized in Semiconductor and Electronical Mechanical Component sales with over 25 years of demand creation experience.
Our goal is to provide our Principals with exceptional customer knowledge and trustworthy management relationships in all market segments.
Multi-layer Board
Metal PCB
HDI boards
Heavy Copper Board
Silver / Copper Though Hole
Connectors
Flat Flexible Cable
Cable Assemblies
PCBA Turnkey
Fiber Optics
Infrared Products
LED Displays
Photocouplers
SMD and PTHĀ LEDS
Bipolar Transistors
Diodes
Mosfets
Logic
ESD Protection
Filtering and Signal Conditioning
Multilayer Ceramic Capacitor
Disk Ceramic Capacitor
Varistor
Ferrite Core
Ferrite Plate
Glass Touch Sensors
Flexible Film Touch
Sensors
RFI & EMI Shielded Filters
Optical Filters
Display Protection Glass
AC Adapters
AC/DC Converters
AC/DC LED Drivers
DC/DC LED Drivers
EMC Filters
Switching Regulators
Management Philosophy
Anticipate
Base your strategies on what will happen in the future
Transform
How you sell, market, collaborate, communicate, educate and innovate
Go oppositeĀ
Look where no one else is looking to see what no one else is seeing
Redefine and reinventĀ
Use tech-driven change to create new products and services
Strategically direct your futureĀ
Or someone else will direct it for you
Our company culture is guided by our focus on the following five principles:
1. Being proactive
2. Beginning with the end in mind
3. Putting first things first
4. Thinking Win-Win
5. Seeking first to understand and thenĀ to be understood
Empower your success with our Mexican expertise: Unlock the potential of proactive, strategic, and impactful applications guided by our market knowledge.
Market Applications
Market & Strategic Customer Focus
Phoenixās is focused on the following vertical markets
Automotive
White goods
Lighting
Power
Industrial
IOT
Medical
Kiosk / POS
Telecomm
Strategic Market Segments
Market Knowledge
Automotive
- 4th largest exporter of light vehicles
- 7th largest vehicle manufacturer
- 5th largest exporter of auto parts
- 89 of the worldĀ“s top 100 auto parts OEMs are designing and manufacturing in Mexico
White goods
- Leading exporter of refrigerators
- 2nd largest exporter of air conditioning units
- 3rd largest exporter of gas stoves and high-capacity washing machines
- 6th largest exporter of household appliances
Lighting
- The Mexican LED lighting market is expected to grow at a CAGR of 17.1% over the forecast period (2021 – 2026).
- The growing demand for energy-efficient systems, declining prices of LED products and strict government regulations are major factors driving the adoption of LED lighting in Mexico.
Power
- Mexico is Latin America’s leading producer of electrical manufacturing equipment such as watt-hour meters
Medical
- Mexico is one of the largest exporters of medical devices to the United States and parts of Latin America with around 621 medical device manufacturing companies.
Additional Services Offered
- Business Development
- Field Application Engineering
- Inside Sales
- Distribution Management
- Quality Management
- Satellite Office Location
Monthly meetings with key decision makers at strategic OEM, ODM & CM accounts focused on the following topics:
ā¢ Addressing current needs
ā¢ Understanding future needs
ā¢ Sharing customer knowledge
ā¢ Next generation project focus
All NBOās are registered in our CRM system real time from conceptual design to mass production
Coordinating up-stream design efforts with our Principals Account Managers and other Representatives designing outside of Mexico in order to gain competitive insight and maximize print position
Quarterly Award capture and Fall off analysis for strategic Accounts and Real time prospecting for turns business through BOM conversion and AVL expansion
Provide customers with expert product knowledge and imbedded design recommendations based upon the following criteria:
- Solution based advise
- Content maximization
- Cost / performance optimization
- Next generation design focusJoint field sales calls with our distribution partners and Regional Account Managers at strategic customers on a real time basis.Continuous technical training with all our Principals to ensure all of our customers are aware of new product introductions and technology trends.
- Maximize the conversion of all design wins generated by BDM`s to purchase orders
- Capturing and defending all contractually awarded business with strategic EMS Ģs customers
- Order processing
- Backlog management
- Line down escalation
- Account reconciliation (OTP)
- RMA processing
- Sample order processing
- Open order report analysis
- EDI errors solution
- Real time logistics support
- VMI logistic management
Set bi-annual sales revenue and design registration objectives with strategic distribution partners
Conduct QBRās with strategic distributors in order to measure demand creation performance in terms of āplan Vs. actual numbersā
Real time Field support at the top ten OEM design accounts for each distributor prioritized by ROI
Create and manage sales promotions with strategic distributors to drive mind share and market share at the branch level
Collaborate and follow up on new customer leads and prospects generated on a real time basis
Manage design registration programs and arbitrate when necessary
PPAP/PSW/IMDS compliance for all Customers (Mexico customers with worldwide locations)
ā¢ Administrate all customer PPAP/PSW/IMDS requests
ā¢ Customer visits and conference calls to follow up and review approval status for all PPAP documents
PCN/SCR compliance for all customers. (Mexico customers with worldwide locations)
- Administrate all Product Change Notices gather all information available about the change requests
- Create SCRs in each customer system, respond to all questions and submit for approval
- Administrate sample requests from every affected customer location (Worldwide) and follow up on delivery and testingresults
- Customer visits and bi-weekly conference calls to follow up on the PCN/SCR approval process.
- Administrate all interim approvals and follow up on due dates to request extensions as needed until final approval isreceived
- Review rejected SCRs and find an alternative to obtain approval (Request PCN modifications or addendums)
Customer Special Requirements
ā¢ Understand and comply with all customer special requirements regarding quality documents / F.A.
Quality problems (Customer complaints)
ā¢ Manage all Customer quality complaints, follow up and provide initial response, F.A. and final response until all necessary procedures and all solutions have been resolved
Document Control Management
ā¢ Manage and administrate a database for all:
ā¢ PPAP/PSW/IMDS submissions to customers for approval tracking and document control
ā¢ PCN/SCR/Interim approval and Samples submissions to customers for approval tracking and document control
ā¢ Quality complaints submissions to customers for approval tracking and document control
- Finance Management (Legal, Tax & Payroll)
- Private office, bathroom, storage & shared conference room
- Domestic phone and internet
- US phone (VOIP)
- Access to office equipment and supplies
- Desks, chairs, file cabinets, A/C & storage racks
- IT support
- Private parking
- Cell phone handset (Equipment refresh at the end of each contract)
- Cell phone line
- Utilities
- Cleaning
Distributors
Opportunities in Mexico
Territory interactive maps
- Automotive OEMĀ“s Manufacturing in Mexico
- Tier 1 & 2 Automotive Account Focus
- OEM Industrial Account Focus
- Contract Manufacturers
- Cable Harness Manufacturers
- Accounts by BDM
Markets
Automotive | White goods | Industrial | Telecom
Jorge Rodriguez
Accounts in Guadalajara: Molex, IMI, Jabil, Computime All accounts in the state of Aguascalientes
Alan Garnica
All accounts in the South-Central Region FAE in all territories
Karla Olea
Accounts in Guadalajara: Sanmina, Flex, USI, Mexikor, Macrofab, Benchmark
All accounts in the state of Sate of San Luis PotosiĢ Distribution in all Territory of Mexico
Luis Camacho
Accounts in Guadalajara: GDL Circuits, GPV, Inventus, Kadled, Total Ground, IDEAR
Sonia Soto
All accounts in the Northwest region (Chihuahua, Sonora, B.C. & B.C. Sur.
Edna Perez
All accounts in the Northeast region (Coahuila, Nuevo Leon & Tamaulipas
Transforming Complexity into Simplicity: Your Technical Marketing Partner.
Contact Us
PHOENIX 2023
Tapalpa #2, Col. Vallarta Poniente
CP 44110, Guadalajara, Jalisco. Mexico
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