Demand Creation Activities


  • Identify demand creation opportunities at design stage tracked and managed by Salesforce.com.
  • Optimize print position with OEM and EMS accounts in collaboration with all Principals resources.
  • Continuous prospecting measured by Salesforce.com and approved by Principals management.
  • Real time quality support with onsite Supplier Quality Engineering.
  • Coordinate up-stream design efforts with Principals GAM’s to increase print position on next generation
  • We exercise continuous technical training in embedding design techniques with our BDM’s & FAE’s via monthly online training
  • We coach, teach and measure our sales persons performance on successfully prospecting for new customers and business opportunities prioritize on ROI.
  • 24 Hrs. response to customer issues – design, quality and fulfillment.
  • Technical sales support at all distribution accounts In their respective territories.